THE PROJECT
Electric Power Systems (EPS) is a leader in energy storage solutions, specializing in high-performance battery technology for electric aviation. Their cutting-edge products support the electrification of various aircraft, from fixed-wing planes to eVTOLs. For the launch of their Epic 2.0 battery module, EPS turned to KAIA to execute a comprehensive campaign that would raise awareness, generate leads, and position the product as a game-changer in the industry.The challenge
The Epic 2.0 launch coincided with a major industry trade show, where EPS needed to stand out among a crowded field of competitors. With a significant technological advancement in the electric aviation space, EPS sought a high-impact launch strategy that would not only showcase the features of the Epic 2.0 but also communicate its broader implications for the future of aviation. The goal was to generate excitement around the product and attract potential clients, partners, and investors.
The Solution
KAIA collaborated closely with EPS to create a dynamic, multi-channel product launch that engaged the target audience across various platforms.
- Custom Video Production & Photography: KAIA produced a high-quality launch video that featured custom footage of the Epic 2.0, shot on-site by KAIA’s team, including evergreen content to support long-term marketing efforts. The video highlighted the product’s groundbreaking features and its impact on the aviation industry. In addition, KAIA captured professional photography to be used in both digital and print marketing materials, ensuring a consistent visual narrative.
- Social Media Campaign: Using clips from the high production value Epic 2.0 launch video, KAIA created a dynamic social media campaign. These posts, featuring a blend of live-action and computer graphics captured attention and drove engagement. The visually striking content helped generate interest and direct traffic to the website, positioning EPS as a leader in electric aviation.
- Website Overhaul: KAIA updated EPS’s website to reflect the significance of the Epic 2.0 launch. This included adding new content, detailed product information, and a visual refresh to align with the new product’s branding. A countdown was incorporated to build anticipation, and the website’s overall user experience was enhanced to support increased traffic and engagement leading up to and after the launch.
- Press Release: KAIA wrote a press release announcing the Epic 2.0 launch, highlighting its key features and impact on electric aviation. It positioned EPS as an industry innovator and was distributed to top media outlets to generate visibility and excitement.
- Trade Show Integration: The launch was aligned with a major aerospace trade show, where EPS introduced the Epic 2.0. KAIA developed promotional materials, including a trifold brochure specific to the Epic 2.0, which emphasized its technological advancements and importance to the industry. A lead-generation strategy was implemented, helping EPS schedule meetings with potential clients and partners at the trade show.
This Project Included
- Video production
- Product photography
- Website updates
- Press release
- Trade show materials
- Lead generation strategy
- Brochure design
The Outcome
The launch of the Epic 2.0 was a resounding success, exceeding EPS’s expectations. The launch video, with its compelling visuals and clear messaging, drew significant attention at the trade show and beyond. EPS experienced a surge in interest, with key industry players expressing interest in their product. The updated website and lead-generation efforts translated into valuable meetings and business opportunities during the event.
Establishing EPS as a Market Leader KAIA’s work not only helped EPS attract new clients and investors but built on their reputation as a leader in electric aviation. The consistent messaging and high-quality visuals used across all platforms elevated the brand, strengthening their position in the highly competitive aviation market.
Generating Long-term Value The custom video and evergreen photography content provided EPS with ongoing marketing assets, ensuring that the value of the launch extended beyond the initial campaign. The success of the Epic 2.0 launch has positioned EPS for continued growth as they scale production and expand their market presence.
